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Founded in 1860 in Sonvilier, Switzerland, by Louis-Ulysse Chopard, Chopard stands for innovation, quality and authenticity. Under the impetus of the Scheufele Family, who bought the company in 1963, Chopard has been committed to a tradition of excellence and experienced a spectacular development. Renowned for its creativity, its high level of vertical integration and its state-of-the-art technology, it has become one of the leading names in the fine watch and jewellery industry. Each Chopard creation draws from the brand's rich heritage of craftsmanship and has a story of its own.