The ultimate horological status symbol, Rolex is synonymous with luxury watches. Rolex started out in London in 1905, named W&D after its founders, Wilsdorf and Davis who married into the same family. Practically an eponym in its own right, the trademark name was born in 1908. Symmetrical and short, 'Rolex' fitted perfectly on the face of their watches, and the name purportedly reminded Wilsdorf of the sound of winding a watch. By 1914, the Kew Observatory had awarded Rolex with the prestigious Class A certification for precision, historically reserved only for marine chronographs. Since then, Rolex watches have been worn by pilots and soldiers throughout the history due to their superior precision. Instantly recognisable, Rolex continues to be renowned for its innovation, aesthetic appeal and rich heritage.