NEW IN & EXCLUSIVE | Celebrating 100 Years
To celebrate our 100th anniversary, we have partnered with some of the world's most esteemed brands, to bring you a range of new and exclusive limited edition watches over the course of the next year.
Celebrating a shared heritage of craftsmanship and luxury, we are proud to announce our latest exclusive release with Bvlgari. This collaboration marks the occasion with the launch of two bespoke limited-edition watches: the Serpenti Seduttori and the Octo Roma Automatic.
Serpenti Seduttori
The Serpenti Seduttori continues Bulgari’s tradition as an esteemed Roman jeweller—its dial gleaming with lapis lazuli, encased in steel set against the sparkle of 38 diamonds. A striking cabochon-cut gemstone crowns this piece, while a custom engraving "Watches of Switzerland 1924 - 2024" personalises each watch. Echoing Bulgari’s iconic Serpenti Scaglie motif, its flexible bracelet is a modern interpretation that enchants.
Shop The Watch Shop All Bvulgari
Octo Roma
The Octo Roma Automatic; its monochromatic dark blue allure speaks volumes about Bvlgari’s ties to Rome’s architectural finesse. Its octagonal silhouette harks back to historic designs found in the Pantheon and works by Leonardo da Vinci—highlighting Italian excellence in every line. Its Dark blue Clous de Paris dial sits under indexes coated with SuperLuminova™ for clarity at any hour, all paired seamlessly with a luxurious dark-navy alligator strap.
Shop The Watch Shop All Bvlgari
Shop Our Exclusive Releases
UPCOMING EXCLUSIVE RELEASES
Sign up to our newsletter to keep up to date with our latest exclusive launches throughout 2024 as part of our 100 year anniversary.
OMEGA Speedmaster Collection
After rigorous training and testing, NASA issued an OMEGA Speedmaster Chronograph to astronaut Neil Armstrong for use during the Apollo 11 mission of July 1969 - a feat for man, and horology! Since then, an OMEGA Speedmaster Moonwatch has been part of all six moon landings.
Shop The CollectionThe 1930s
The 1940s
The 1950s
The 1960s
The 1970s
The 1980s
The 1990s
The 2000s
Watches of Switzerland story begins in 1924 with a gentleman named Maurice Lane, who forms a company selling watches by mail order. G&M Lane & Co as Watches of Switzerland was originally known, opens its first office at 26 Ludgate Hill, in the City of London.
By the 1960s, Watches of Switzerland builds a reputation for selling the finest Swiss watches and offering an unrivalled standard of service. As a result of this, leading luxury Swiss watch brands began advertising its collaboration with Watches of Switzerland, the beginning of our strong brand partnerships.
In the 90th year of Watches of Switzerland, the “Golden Triangle” is launched with the opening of a flagship showroom at 155 Regent Street, Europe’s largest showroom devoted to luxury watches – a feat of both staggering design and horological excellence – followed by the launch of a store on Oxford Street in October 2015 and Knightsbridge in June 2016.
In 2018, Watches of Switzerland went international and now has showrooms spanning seven states including New York, New Jersey, Nevada, Massachusetts, Texas, Minnesota and Ohio.
VISIT US IN A SHOWROOM
Our world is one of horological obsession. Finding the luxury timepiece for you is what makes us tick, and thus we endeavour to make our showrooms and the service within them extraordinary.
Find A Showroom Book An Appointment
© 2024 Watches of Switzerland
Watches of Switzerland is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secured Trust Bank PLC trading as V12 Retail Finance and PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status, minimum spend applies. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements. Please note the Consumer Credit Act states that should your purchase / loan amount cost more than £30,000 you will not be covered under Section 75 of the Consumer Credit Act.
*Next day delivery available on most items. See product pages for more information.
