Panerai Logo


Sometimes a watch design comes to life in response to a challenge. When the Royal Italian Navy turned to Panerai in 1936 for a reliable, water-resistant watch, the result was the Radiomir. It was followed by the equally iconic Luminor, which, like the Radiomir, takes its name from the luminescent material Panerai developed to make its watches legible in dark conditions. Today, the Italian styling remains, backed up by Swiss-made movements.

Panerai
The iconic Panerai Radiomir and Luminor collections combine Italian styling with Swiss watchmaking know-how – a potent cocktail.

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  • Pre-owned

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    Our vintage and pre-owned watches

    Watches of Switzerland is proud to offer customers a collection of pristine pre-owned and vintage timepieces from our stable of top Swiss watch brands. All our pre-owned watches are reconditioned and serviced by the brands themselves before they arrive in our showrooms.

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  • Services

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    Our comprehensive range of services

    As well as presenting a collection of the world's finest watches, at Watches of Switzerland we're also able to offer our customers a comprehensive range of services. From replacing a worn out strap to repairing a damaged watch, you'll be amazed at what our in-house watchmakers can take care of.

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  • Showrooms

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    Find out about our exclusive showrooms

    Just as buying a Swiss timepiece feels like entering into membership of a private club, so making that purchase at Watches of Switzerland is not dissimilar to moving into a portered mansion block in a sought-after London postcode. It’s one of life’s finer experiences.

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