Watches of Switzerland

May 16, 2013

The latest addition to Chopard’s glamorous line of sports chronographs is a piece designed to commemorate the 25^th anniversary of the brand’s involvement in the Mille Miglia retrospective road race, which starts tomorrow We take it for granted that watch brands get involved in motorsport these days. The synergies are obvious, so when Rolex splashes out on a massive F1 deal, as it did earlier this year, or Richard Mille announces it’s now the official timing partner of Lotus F1, as it did this week, it’s noteworthy, but hardly surprising. Read More

May 7, 2013

IT’S NOT A TREND AS SUCH – WATCH BRANDS HAVE BEEN MAKING DIVER’S WATCHES FOR DECADES. BUT THERE WERE SOME PLEASANT SURPRISES AMONG THIS YEAR’S NEW WATER-BOUND WATCHES AT BASELWORLD THAT NO ONE SAW COMING… Because it’s so often a style statement, it’s easy for us to take for granted that the watches on our wrists are first and foremost tools that will do a number of useful things for us. Telling the time being the most obvious, of course. Read More

May 3, 2013

 EVERY YEAR’S AN ANNIVERSARY YEAR IN THE WATCH INDUSTRY – AND SOMETIMES IT GETS A BIT MUCH. BUT THERE ARE SOME ANNIVERSARIES WORTH CELEBRATING. BLOW OUT THE CANDLES ON THESE… Don’t get us wrong. We love watch industry heritage and all those stories of 18^th-century Swiss farmers turning to watchmaking as something to do during the long, cold winter months. Read More