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UK's Largest Authorised Luxury Watch Retailer


Join us, as we celebrate turning 100 this year. With a century of excellence in the luxury watch industry, Watches of Switzerland has become a trusted destination for watch enthusiasts around the world.

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For a limited time only, Spend £1,000 - £1,999 and get a £150 gift card, spend £2,000 - £4,999 and get a £250 gift card, or spend over £5,000 and get a £350 gift card.

*Offer available online only. Excludes Breitling, Omega and TAG Heuer. Terms and Conditions Apply.

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Luxury Watches Virtual Boutique

Virtual BoutiqueLive Expert Assistance

Let our in-house experts guide you through your own personalised shopping experience from the comfort of your own home or office. Our hands-free co-browsing option allows you to sit back and chat with our experts as they do the browsing for you.

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By Personal Appointment

In-Store & Virtual Book An Appointment

With our 'By Personal Appointment' service, you can request in-store, telephone and video appointments and be given a fully personalised shopping experience with a dedicated member of our team.

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Watches of Switzerland: The UK’s number one destination for luxury watches

Founded in 1924, Watches of Switzerland has been catering to the needs of passionate collectors and enthusiasts for nearly a century. Our curated selections of luxury Swiss watches contain some of the world’s finest timepieces from maisons including Patek Philippe, OMEGA, Cartier, Breitling and TAG Heuer.

Equipped with a wealth of knowledge and expertise, our team of dedicated sales representatives are market leaders in luxury watches; always at the forefront of horological innovation, we seek out the latest collections and exclusive timepieces for our discerning worldwide clientele.

Our collection includes iconic wristwatches such as the Cartier Panthère, TUDOR 1926, and OMEGA Seamaster, as well as innovative contemporary designs from brands such as QLOCKTWO.

As a trusted partner to more Swiss watch manufacturers than any other UK retailer, we have built enduring relationships with the world’s top horologists to ensure we offer exceptional service and advice to our clients.

At Watches of Switzerland, we understand the importance of caring for luxury watches. Our aftercare services have been meticulously crafted to ensure your watch repairs are completed by certified luxury watchmaking professionals.

Viewings of our collections can be made by appointment on 0800 111 4116 or by visiting one of our UK showroom locations. For specific requests, contact our team who can help you with your query. Our online watch boutique also hosts our entire collection for you to browse or purchase at your leisure.

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