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TAG Heuer Watches for Men & Women

TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs.

TAG Heuer Connected Golf

TAG Heuer Connected Calibre E4

Launching two new models, each showcasing TAG Heuer’s trademark design codes and access to its ever-growing ecosystem of sports activities, wellness apps and elegant watch faces inspired from iconic watchmaking chronographs.

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TAG Heuer Formula 1 Senna Special Edition

TAG Heuer Formula 1 Senna Special Edition

A tribute to an eternal legend. With its bold design and its nods to Ayrton’s original watch, the TAG Heuer Formula 1 Senna perfectly illustrates TAG Heuer’s continued admiration of the illustrious driver and celebrates his lasting influence on the sport.

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The Collections

TAG Heuer Connected Collection


The TAG Heuer Connected watch is a unique combination of the refinement and elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition, with a state of-the-art, custom-designed digital experience geared towards performance.

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TAG Heuer Formula 1 Collection

Formula 1

The TAG Heuer Formula 1 collection was created in 1987. Today, its laidback look is usually worn outside the paddocks. Clubbers, hipsters, thrill-seekers, sportspeople: they all identify with the striking design and well-established personality.

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TAG Heuer Carrera Collection


In 1963, Jack Heuer named the collection after the Carrera Panamericana. He imagined an iconic design with a wide-open dial enhanced by a flange, a shock-resistant and waterproof case tough enough even for the most intense road wear.

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TAG Heuer Aquaracer Collection


Other than their capacity to meet the most extreme of water sport needs, the new Aquaracers are also a delight to behold, with their new ceramic, 12-sided bezel. Their ultra-modern designs make them a must-have item.

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TAG Heuer Monaco Collection


Launched in 1969, the brand achieved two world firsts: the first water-resistant watch with a square case and the first automatic chronograph. The very next year, Steve McQueen fell for its stunning looks and wore it in his "Le Mans" movie.

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TAG Heuer Link Collection


A TAG Heuer Link watch is an elegant and subtle symbol of success. The bracelet of the link watch offers the most comfortable TAG bracelet yet, while being a sophisticated and stylish watch choice.

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TAG Heuer Autavia Collection


Created in 1962, this iconic model celebrates its 55th anniversary in the form of a neo-retro successor featuring updated functions and a proprietary movement.

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Elizabeth Millward - Watch Buyer for UK

We Recommend: TAG Heuer

“TAG Heuer has long been known for its ability to craft elegant yet practical sport watches, well suited to a wide range of environments and occasions. One of the brand's most recent successes is the Connected - a state of the art smart watch that defines its avant-garde approach. The whole collection builds on the strength of its classic models, such as my personal favourite, the iconic Carrera 01 - by adding fresh innovations and contemportary appeal. Enjoy the collection.”

Elizabeth Millward - Senior Watch Buyer for UK

About TAG Heuer

Long-lasting partnerships with motor racing teams and charismatic ambassadors drive it to break watchmaking conventions, and, as a consequence, master time with unparalleled precision. The brand's motor racing DNA, as well as the amazing champions who belong to its dream team, reflect its core values of teamwork, mental strength, courage and ambition. Its slogan #DontCrackUnderPressure is far more than a claim - it is a mindset.

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TAG Heuer Monobrand Boutiques

TAG Heuer Boutiques

We are proud to operate dedicated TAG Heuer boutiques that provide world class services tailored to your needs.

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TAG Heuer Discover More

In Conversation With Rob Diver, Managing Director of the UK for TAG Heuer

Calibre In Conversation With Rob Diver

Our latest episode of the Calibre Podcast is a conversation between Brian Duffy, CEO of the Watches Of Switzerland Group, and Rob Diver, Managing Director of the UK for TAG Heuer...

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TAG Heuer Aquaracer Reimagined

Calibre TAG Heuer Aquaracer Reimagined

Founded in 1860, TAG Heuer has a strong history of watchmaking innovation combined with a pioneering spirit that has led to the design and manufacture of some of the world’s leading...

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