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TAG Heuer Watches for Men & Women

TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs.

TAG Heuer Aquaracer

TAG Heuer Aquaracer Collection

TAG Heuer goes beyond the edge with the Aquaracer Professional 300, a luxury tool watch that connects us to the seas and continues a legacy that began more than 40 years ago.

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TAG Heuer Formula 1

TAG Heuer Formula 1

A tribute to the TAG Heuer Formula 1 models from the 80s and 90s, this 43mm three-hand watch features a bold orange textured dial and white accents, and a black nylon strap with orange and grey touches.

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The Collections

TAG Heuer Formula 1 Collection

Formula 1

The TAG Heuer Formula 1 collection was created in 1987. Today, its laidback look is usually worn outside the paddocks. Clubbers, hipsters, thrill-seekers, sportspeople: they all identify with the striking design and well-established personality.

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TAG Heuer Carrera Collection

Carrera

In 1963, Jack Heuer named the collection after the Carrera Panamericana. He imagined an iconic design with a wide-open dial enhanced by a flange, a shock-resistant and waterproof case tough enough even for the most intense road wear.

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TAG Heuer Aquaracer Collection

Aquaracer

Other than their capacity to meet the most extreme of water sport needs, the new Aquaracers are also a delight to behold, with their new ceramic, 12-sided bezel. Their ultra-modern designs make them a must-have item.

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TAG Heuer Connected Collection

Connected

The TAG Heuer Connected watch is a unique combination of the refinement and elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition, with a state of-the-art, custom-designed digital experience geared towards performance.

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TAG Heuer Monaco Collection

Monaco

Launched in 1969, the brand achieved two world firsts: the first water-resistant watch with a square case and the first automatic chronograph. The very next year, Steve McQueen fell for its stunning looks and wore it in his "Le Mans" movie.

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TAG Heuer Link Collection

Link

A TAG Heuer Link watch is an elegant and subtle symbol of success. The bracelet of the link watch offers the most comfortable TAG bracelet yet, while being a sophisticated and stylish watch choice.

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TAG Heuer Autavia Collection

Autavia

Created in 1962, this iconic model celebrates its 55th anniversary in the form of a neo-retro successor featuring updated functions and a proprietary movement.

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Elizabeth Milward - Watch Buyer for UK

We Recommend: TAG Heuer

“TAG Heuer has long been known for its ability to craft elegant yet practical sport watches, well suited to a wide range of environments and occasions. One of the brand's most recent successes is the Connected - a state of the art smart watch that defines its avant-garde approach. The whole collection builds on the strength of its classic models, such as my personal favourite, the iconic Carrera 01 - by adding fresh innovations and contemportary appeal. Enjoy the collection.”

Elizabeth Milward - Watch Buyer for UK

About TAG Heuer

Long-lasting partnerships with motor racing teams and charismatic ambassadors drive it to break watchmaking conventions, and, as a consequence, master time with unparalleled precision. The brand's motor racing DNA, as well as the amazing champions who belong to its dream team, reflect its core values of teamwork, mental strength, courage and ambition. Its slogan #DontCrackUnderPressure is far more than a claim - it is a mindset.

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TAG Heuer Boutiques

TAG Heuer Boutiques

We are proud to operate dedicated TAG Heuer boutiques that provide world class services tailored to your needs.

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TAG Heuer Discover More

In Conversation With Rob Diver, Managing Director of the UK for TAG Heuer

Calibre In Conversation With Rob Diver

Our latest episode of the Calibre Podcast is a conversation between Brian Duffy, CEO of the Watches Of Switzerland Group, and Rob Diver, Managing Director of the UK for TAG Heuer...

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TAG Heuer Timepiece Gift Guide

Calibre TAG Heuer Timepiece Gift Guide

Rich in heritage, bold in design and innovation; TAG Heuer is a brand for the rule breakers. Since 1860, the Swiss avant-garde watchmaker has been challenging itself to perfect the...

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