TAG Heuer Watches for Men & Women
TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs.
TAG Heuer Connected Calibre E4
Launching two new models, each showcasing TAG Heuer’s trademark design codes and access to its ever-growing ecosystem of sports activities, wellness apps and elegant watch faces inspired from iconic watchmaking chronographs.
Find Out More Shop The Collection
TAG Heuer Formula 1 Senna Special Edition
A tribute to an eternal legend. With its bold design and its nods to Ayrton’s original watch, the TAG Heuer Formula 1 Senna perfectly illustrates TAG Heuer’s continued admiration of the illustrious driver and celebrates his lasting influence on the sport.
Shop The Watch
Connected
The TAG Heuer Connected watch is a unique combination of the refinement and elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition, with a state of-the-art, custom-designed digital experience geared towards performance.
Shop Collection
Formula 1
The TAG Heuer Formula 1 collection was created in 1987. Today, its laidback look is usually worn outside the paddocks. Clubbers, hipsters, thrill-seekers, sportspeople: they all identify with the striking design and well-established personality.
Shop Collection
Carrera
In 1963, Jack Heuer named the collection after the Carrera Panamericana. He imagined an iconic design with a wide-open dial enhanced by a flange, a shock-resistant and waterproof case tough enough even for the most intense road wear.
Shop Collection
Aquaracer
Other than their capacity to meet the most extreme of water sport needs, the new Aquaracers are also a delight to behold, with their new ceramic, 12-sided bezel. Their ultra-modern designs make them a must-have item.
Shop Collection
Monaco
Launched in 1969, the brand achieved two world firsts: the first water-resistant watch with a square case and the first automatic chronograph. The very next year, Steve McQueen fell for its stunning looks and wore it in his "Le Mans" movie.
Shop Collection
Link
A TAG Heuer Link watch is an elegant and subtle symbol of success. The bracelet of the link watch offers the most comfortable TAG bracelet yet, while being a sophisticated and stylish watch choice.
Shop Collection
Autavia
Created in 1962, this iconic model celebrates its 55th anniversary in the form of a neo-retro successor featuring updated functions and a proprietary movement.
Shop Collection
We Recommend: TAG Heuer
“TAG Heuer has long been known for its ability to craft elegant yet practical sport watches, well suited to a wide range of environments and occasions. One of the brand's most recent successes is the Connected - a state of the art smart watch that defines its avant-garde approach. The whole collection builds on the strength of its classic models, such as my personal favourite, the iconic Carrera 01 - by adding fresh innovations and contemportary appeal. Enjoy the collection.”
Elizabeth Millward - Senior Watch Buyer for UK
Bestsellers
About TAG Heuer
Long-lasting partnerships with motor racing teams and charismatic ambassadors drive it to break watchmaking conventions, and, as a consequence, master time with unparalleled precision. The brand's motor racing DNA, as well as the amazing champions who belong to its dream team, reflect its core values of teamwork, mental strength, courage and ambition. Its slogan #DontCrackUnderPressure is far more than a claim - it is a mindset.
Store Finder
Find your nearest Watches of Switzerland showroom and book an appointment with one of our specialists.
Find Your Nearest Store
TAG Heuer Boutiques
We are proud to operate dedicated TAG Heuer boutiques that provide world class services tailored to your needs.
Discover More
Let our in-house experts guide you through your own personalised shopping experience from the comfort of your own home or office. Our hands-free co-browsing option allows you to sit back and chat with our experts as they do the browsing for you.
TAG Heuer Discover More
Calibre In Conversation With Rob Diver
Our latest episode of the Calibre Podcast is a conversation between Brian Duffy, CEO of the Watches Of Switzerland Group, and Rob Diver, Managing Director of the UK for TAG Heuer...
Read More
Calibre TAG Heuer Aquaracer Reimagined
Founded in 1860, TAG Heuer has a strong history of watchmaking innovation combined with a pioneering spirit that has led to the design and manufacture of some of the world’s leading...
Read More© 2022 Watches of Switzerland
Watches of Switzerland is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secured Trust Bank PLC trading as V12 Retail Finance and PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal L-2449, Luxembourg trading as PayPal Credit. Watches of Switzerland Company Limited is authorised by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out.
