The world over and across generations of divers and adventurers. DOXA SUB stands for the benchmark for diving watches, greatly contributing to the safety of professional and sports divers thanks to the many technical details they introduced.
DOXA was founded in 1889 by an independent Swiss entrepreneur, Georges Ducommun. Located in Le Locle (NE), in the heart of the birthplace of Swiss watchmaking, the brand has always offered technical watches with thoughtful pricing. Established in its first years (1905), creative (8-day calibre dedicated to automotive), DOXA also distinguished themselves from the competition with their designs (the Grafic watch, 1957).
It’s in the second half of the 20th century that DOXA affirmed its uncontested expertise in technical watches by creating one of the first dive watches available for the wider public, the DOXA SUB. The watch was a long-time companion of Commander Cousteau. Still in production, 100% assembled in Switzerland just like any other DOXA watch, it remains a staple in the dive watch category. More than 130 years after its creation, DOXA is today owned by the Jenny family, who acquired it at the turn of the century.
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