General
Watches of Switzerland Company Limited (and trusted partners acting on our behalf) use your personal data:
- to provide goods and services to you;
- to make a tailored website available to you;
- to manage any account(s) you hold with us;
- to verify your identity;
- for crime and fraud prevention, detection and related purposes;
- to contact you electronically about promotional offers, events, products and services which we think may interest you;
- for analysis, insight and market research purposes to better understand your needs and ensure we are giving you what you like;
- to administer competitions and identify and contact competition winners;
- to enable us to manage customer service interactions with you; and
- where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).
Marketing
Watches of Switzerland Company Limited use your personal data for marketing purposes and may send you postal mail, texts and/or emails to update you on our latest offers and events.
We aim to update you about products and services of interest and relevance to you as an individual.
You have the right to opt out of receiving promotional communications at any time, by:
- contacting our Customer Relations team via email [email protected] or by telephone on 0800 8495051 or post to Customer Relations, Watches of Switzerland Company Limited, Aurum House, 2, Elland Road, Braunstone, Leicester LE3 1TT United Kingdom; or
- making use of the simple "unsubscribe" link in our emails or the "STOP" number for texts; and/or
- contacting our Data Protection Officer to indicate that you wish to change your marketing preferences by emailing [email protected] or by post to The Data Protection Officer, Watches of Switzerland Company Limited, Aurum House, 2, Elland Road, Braunstone, Leicester LE3 1TT, United Kingdom;
This may not stop service messages such as order updates.
Personalisation and Automated Decision Making
In order to improve your shopping experience with us, when you visit any of our websites, you may receive personalised banner advertisements whilst browsing websites of other companies. Any banner advertisements you see will relate to your browsing activity on our websites from your computer or other devices.
These advertisements are provided by us via external market leading specialist providers using 'cookies' placed on your computer or other devices (see further information on the use of cookies in our Cookie Policy ). You can remove or disable cookies at any time - see here for further information.
We may collect data directly from you, as well as analysing your browsing and purchasing activity, both online and in store, and your responses to marketing communications. The results of this analysis, together with other demographic data, allow us to ensure that we contact you with information on products, services, events and offers that are relevant to you. To do so, we use software and other technology (automated decision-making including profiling).
We may do this to decide what marketing communications are suitable for you and this activity is based on our legitimate interests to develop and improve our products and services for you.
You have the right to opt out of any automated decision-making processes including profiling at any time by:
- contacting our Customer Relations team via email [email protected] or by telephone on 0800 8495051 or post to Customer Relations, Watches of Switzerland Company Limited, Aurum House, 2, Elland Road, Braunstone, Leicester LE3 1TT United Kingdom; or
- contacting our Data Protection Officer to indicate that you wish to change your marketing preferences by emailing [email protected] or by post to The Data Protection Officer, Watches of Switzerland Company Limited, Aurum House, 2, Elland Road, Braunstone, Leicester LE3 1TT United Kingdom;
In order to provide more personalised services and experiences, we may also ask your permission to review third party data about you, for example, your Twitter or Facebook feeds, to get to know you better and to provide more effective personalisation. Some of our services enable you to sign-in via a third party service, such as Facebook. If you choose to sign-in via a third party app, you will be presented with a dialog box which will ask your permission to allow us to access your personal information (e.g. your full name, date of birth, email address and any other information you have made publicly accessible).