ZENITH AMBASSADOR, FELIX BAUMGARTNER, IS PLANNING TO FREEFALL FROM THE EDGE OF SPACE WEARING AN EL PRIMERO STRIKING 10TH. Zenith has a habit of signing up some of the world’s most pioneering adventurers as ambassadors. Read More

IWC SUPPORTS THE LAUREUS SPORT FOR GOOD FOUNDATION WITH LIMITED EDITION PORTOFINO CHRONOGRAPH. For the 6^th time IWC is showing it’s support for children who face the most trying conditions as part of their everyday lives. Read More

RECORDS TUMBLE AS EXPORTS OF SWISS WATCHES REACH NEW HEIGHTS. If figures released by the Federation of the Swiss Watch Industry at the beginning of this month are anything to go by – and they normally are – it would appear that the luxury watch industry is enjoying its most successful period in history. Read More

CHOOSE A LUXURY TIMEPIECE FOR THE LADY IN YOUR LIFE THIS VALENTINE'S DAY. Attention gentlemen – next Tuesday is Valentine's Day. Read More

INTRODUCING TAG HEUER'S INCREDIBLE 1/2000TH OF A SECOND CONCEPT WATCH - THE MIKROGIRDER. TAG Heuer’s obsession with timekeeping goes back a long way. Read More

THE OLD BOND STREET JAEGER-LECOULTRE BOUTIQUE PLAYED HOST TO A PHOTOGRAPHIC EXHIBITION BY ASTRID MUNOZ. On Tuesday the 31^st of January, Ms.Munoz, a friend of the Jaeger-LeCoultre brand, a well-known fashion model and accomplished photographer, Read More

OMEGA LAUNCHES A SPECIAL COLLECTOR'S TIMEPIECE TO MARK THE 50TH ANNIVERSARY OF JAMES BOND IN FILM James Bond has amassed quite a watch collection during his 50 years on the silver screen Read More

CARTIER FILLS A FEW HOLES WITH THIS YEAR'S NEW FINE WATCHMAKING COLLECTION. When Cartier International’s CEO Bernard Fornas announced his brand was about to show the world Read More

TODAY MARKS THE END OF THIS YEAR'S SIHH AND AS THE MAGIC DUST BEGINS TO SETTLE, IT'S TIME FOR A FEW CONCLUSIONS. The annual horological feast that is SIHH closes its doors this evening. Read More

ONE OF THE UNDISPUTED STAND-OUT TIMEPIECES FROM SIHH 2012 WAS THE VACHERON MALTE 100TH ANNIVERSARY. 1912 was a major year for Vacheron Constantin as they first adopted the ‘tonneau’ shape for their timepieces, Read More