The Watches of Switzerland Experience
Just as buying a Swiss timepiece feels like entering into membership of a private club, so making that purchase at Watches of Switzerland is not dissimilar to moving into a portered mansion block in a sought-after London postcode. It’s one of life’s finer experiences.
To cater for the needs of our customers, at Watches of Switzerland we’ve placed every service you might require for your timepiece at your fingertips. Whether it’s a routine service for a trusted timekeeper, a valuation for insurance purposes or simply a replacement strap, we can arrange it for you in one of our stores.
Our in-house watchmakers can undertake all manner of commissions - from engraving to complete restoration, almost anything is possible. And if they’re unable to help, we have unique relationships with all the elite watch houses who will consult on complex cases.
Meanwhile, our in-store staff will offer you the same levels of service our reputation has been built on since G and M Lane founded the company 84 years ago.
If you’d like to know more about the Watches of Switzerland experience, why not drop into your nearest store and introduce yourself? We look forward to welcoming you.
Our Showrooms
Choose a store by brand
We look forward to welcoming you. Please confirm your chosen showroom is a stockist of the brand you are interested in.
Manchester
17 King Street, Manchester M2 6AW - Read more
Birmingham
2 The Burlington, 124 New Street, Birmingham B2 4JH - Read more
Heathrow T3
Terminal 3, Heathrow Airport, Middlesex TW6 1JH - Read more
Cardiff
23 St David's Way, St David's Centre, Cardiff CF10 2DP - Read more
Heathrow T1
Terminal 1, Heathrow Airport, Middlesex TW6 1AP - Read more
Heathrow T4
Terminal 4, Heathrow Airport, Middlesex TW6 3XA - Read more
Oxford Street
413 Oxford Street, London W1C 2PF - Read more
Knightsbridge
61 Brompton Road, Knightsbridge, London SW3 1DB - Read more
New Bond Street
16 New Bond Street, London W1S 3SU - Read more
Brighton
57 Ship Street, Brighton Sussex BN1 1AF - Read more
Rolex
Rolex Boutique, 29 Old Bond Street, London W1S 4QG - Read more
Jaeger-LeCoultre
Jaeger-LeCoultre Boutique, 1a Old Bond Street, London W1S 4PA - Read more
Royal Exchange
22 Royal Exchange, Threadneedle Street, London EC3V 3LP - Read more
For your information
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Our vintage and pre-owned watches
Watches of Switzerland is proud to offer customers a collection of pristine pre-owned and vintage timepieces from our stable of top Swiss watch brands. All our pre-owned watches are reconditioned and serviced by the brands themselves before they arrive in our showrooms.
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Our comprehensive range of services
As well as presenting a collection of the world's finest watches, at Watches of Switzerland we're also able to offer our customers a comprehensive range of services. From replacing a worn out strap to repairing a damaged watch, you'll be amazed at what our in-house watchmakers can take care of.
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Our twice-yearly magazine
Our twice yearly magazine has built an enviable reputation across the industry for reflecting all that’s best in the world of high-end watchmaking. This award-winning publication boasts superbly executed photographic concepts alongside interviews and expert commentary from leading industry journalists.
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Want to talk to someone?
One of our knowledgeable Watches of Switzerland advisors will be happy to talk you through any further queries you may have
Want to talk to someone? -
Find your nearest showroom
Click here to search your nearest exclusive showroom by location or brand, and experience Watches of Switzerland in person
Find your nearest showroom