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TAG Heuer Connected

Introducing the new generation of the luxury TAG Heuer Connected Smart Watch

TAG Heuer Connected

The TAG Heuer Connected watch is a unique combination of the refinement and elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition, with a state of-the-art, custom-designed digital experience geared towards performance. The app provides detailed tracking for golf, running, cycling, walking, fitness and other sessions, thanks to the watch's built-in GPS and heart-rate monitor, among other sensors. It offers customers a striking and versatile wristwatch to enhance their individual lifestyle, from daily connected services offered from Wear OS by Google, to immersive sports experiences.

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Connected lifestyle

Powered with Wear OS by Google, the TAG Heuer Connected watch supports wearers throughout every activity of their day with invaluable services such as Google Assistant and Google Translate, using the microphone located on the left side of the case, e-mail and message notifications, Google Pay in shops and countries where this service is enabled, as well as music controls, an agenda, weather, maps and more with Google Play and its wide selection of apps, available for iOS and Android mobile users alike.

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A luxury timepiece

The 45-mm stainless-steel or titanium cases echo the distinct design, noble materials and refined finishes of TAG Heuer chronographs, including their signature facetted lugs, polished and brushed details, a graduated ceramic bezel, a central rotating crown now flanked by two functional pushers, a screwed case back and elegant bracelet and strap choices in black rubber or steel with a folding buckle. The dial features an ultra-legible all-active and flush OLED touchscreen protected by a scratch-resistant sapphire crystal. To extend the battery life, the screen alternates between active and ambient mode, but it always indicates time. The watch is fitted with a magnetic battery charger and a bespoke travel pouch.

Living a TAG Heuer experience, on your wrist and phone

The new custom-designed TAG Heuer Sports application is the highlight of the 2020 range and supports golf, running, cycling, walking, fitness and other activities, with even more on the way. Wearers can track their activities directly through the watch with key metrics, displayed in real time. They can then gain detailed insights into their performance through the TAG Heuer mobile application, and even synchronise their data with Apple Health or Strava.

Fully custom. Make it your own

The experience on the wrist is complemented by a newly developed TAG Heuer mobile companion app that allows for even greater personalisation and insights into the wearer's achievements. On the screen, customers can choose between five always-on mechanical- or digital inspired TAG Heuer watch faces, and can further customise each to match their unique style and needs. The watch faces can easily be set to different dial options and colours, and even programmed to highlight individual preferences: activity progress, notifications, weather and more, directly on the watch or from app.

Ahead of the curve, always on time

The TAG Heuer Connected watch, the most luxurious smartwatch on the market, instils the brand's renowned watchmaking skill and spirit into advanced twenty-first-century technology. For a life of action and activity, this smartwatch strikes the perfect balance between a reliable instrument to support a connected lifestyle and measure performance, and a statement accessory imbued with TAG Heuer's unmistakable identity - ideal for the watch enthusiast with a passion for action.

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Facts, figures & small details

Featuring a luxury chronograph design, interchangeable perforated rubber strap or steel bracelet (only on stainless-steel case).

  • Quick-change system
  • Bi-material rubber strap construction
  • Folding clasp with double safety
  • Buttons rubber sports straps
  • Steel watchmaking bracelet

stainless-steel cases Fixed ceramic bezel (black and metal PVD) High-end polished and brushed finishes

titanium grade 2 case in full matt black (PVD) Ultra-lightweight for sports performance

Size & weight

Diameter: 45 mm

Thickness: 13.5 mm

Weight: Steel case and rubber strap: 108g, steel case and steel bracelet: 179g, titanium case and rubber strap: 86g

Water resistance & battery

Water resistance: 5 ATM

Battery life: 430 mAh all-day standard use (20 hours including a 1-hour workout), 6 hours of sports use (using GPS, HR and music)

Charging time: 100% in 1.5 hours at temperatures between 15C and 45C

Sensors & display

Sensors: Heart rate, compass, accelerometer, gyroscope, NFC, microphone

Processor: Qualcomm Snapdragon Wear 3100

Connectivity: BT SMART, WiFi


Display: OLED display 1.39" 454x454 pixels (326 ppi)

Navigation: With touchscreen or crown and pushers. Top button: launch Sports app. Middle button/crown: Google navigation. Lower button: stopwatch

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