The Crown Jeweller

A legacy of Royal craftsmanship and service, since 2012

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The Crown Jeweller

A legacy of Royal craftsmanship and service, since 2012

Through our connection with Mappin & Webb, we are proud to offer access to a remarkable depth of jewellery expertise. Since 2012, the role of Crown Jeweller has been held by craftspeople whose careers have been shaped within Mappin & Webb, including the current Crown Jeweller, Mark Appleby LVO.

Entrusted with the care and maintenance of the Crown Jewels and involved in some of the nation's most significant ceremonial occasions, Mark brings a unique perspective and wealth of experience that helps inform the bespoke jewellery services available to our clients. From one-of-a-kind commissions to the remodelling of treasured heirlooms, this expertise supports the creation of truly distinctive pieces designed to be treasured for generations.

Entrusted with the care and maintenance of the Crown Jewels and involved in some of the nation's most significant ceremonial occasions, Mark brings a unique perspective and wealth of experience that helps inform the bespoke jewellery services available to our clients. From one-of-a-kind commissions to the remodelling of treasured heirlooms, this expertise supports the creation of truly distinctive pieces designed to be treasured for generations.

Portrait of the Crown Jeweller in formal business attire
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The Crown Jeweller

With over 46 years of experience, Mark Appleby LVO is recognised as one of Britain's foremost jewellery craftsmen. After establishing the Mappin & Webb Jewellery Workshop in 2001, he was entrusted with the care of Her Majesty Queen Elizabeth II's private jewellery collection before being appointed Crown Jeweller in 2017. Today, through Mappin & Webb, clients have access to this extraordinary depth of expertise and craftsmanship.

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“To be custodian of all the treasures encompassed within the Jewel House in the Tower of London is a jeweller’s dream come true. I would like to emphasize what a profound and personal privilege it is to serve both His Majesty the King and Her Majesty the Queen under the distinguished banner of Mappin & Webb. I feel so blessed to have been given this most wonderful opportunity; it is my greatest honour and a personal appointment of a lifetime.”


Mark Appleby LVO - Crown Jeweller and Director of Jewellery Services for Mappin & Webb

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The Watches of Switzerland Group operates a network of retail stores, including Goldsmiths, Mappin & Webb, and the Watches of Switzerland.

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