be a NORQAINER - your life, your way
Founded in 2018, NORQAIN is a fully independent, family-owned Swiss watch company located in Nidau (Biel) in the heart of the Swiss watch industry. Driven by the excitement that comes with exploring the road less travelled, NORQAIN has three collections - Adventure, Freedom and Independence - that are exclusively equipped with mechanical automatic movements. The company is led by CEO and founder Ben Küffer, his father Marc Küffer, NHL Stanley Cup winner and Swiss hockey legend Mark Streit, and Ted Schneider. NORQAIN is a proud partner of the National Hockey League Players' Association (NHLPA) and the Official Timekeeper of the Spengler Cup Davos. In August 2019, the brand also organised the NORQAINER Matterhorn Challenge.
Since its founding in 2018, NORQAIN has become known for its motto - "your life, your way" - and for creating timepieces that suit an adventurous lifestyle. NORQAIN has built relationships with elite athletes that represent the adventurous spirit of the brand. Known as NORQAINERS, these ambassadors include Mark Streit, Felix Neureuther, Tina Weirather, Roman Josi, Fabian Schär, Michelle Gisin, Lorenz Frey-Hilti, Andreas Steindl, Charlie Raposo, Nico Müller, Viktoria Rebensburg, Ramon Zenhäusern, Leonie Küng, Jan Scherrer, Shinji Okazaki and Kenji Ogiwara.