Maurice Lacroix Watches
Maurice Lacroix has roots that are deeply embedded in the Swiss watch industry. The brands parent company set up a watch manufacturer in 1961, creating high quality timepieces for several Swiss brands. With considerable manufacturing experience, knowledge and expertise, it was only a small step for the company to establish its own watch brand, so in 1975, Maurice Lacroix was born.
HISTORY OF MAURICE LACROIX
Named after a senior member of their parent company, Maurice Lacroix was established in 1975. A Swiss watchmaker with an international presence throughout the world. It has its own ateliers, workshops and manufacturing facilities.
The success the brand achieved in the 1980s allowed them to cease all production with third-party labels. The Les Mécaniques watch collection most accurately represents the success of Maurice Lacroix between the years 1990 to 2000. The rectangular-shaped wristwatch would be the forerunner for what is known today as the Masterpiece range, the brands highest end timepieces.
Today, Maurice Lacroix is well known for its high-quality Swiss watches offering high-perceived value, with accessible, yet high quality timepieces suitable for everyone. The brand has seen considerable success with the launch of the AIKON range in 2016, with the instantly recognisable design quickly becoming the brands iconic, signature watch. Even more recently, in 2023, the brand re-introduced the successful Pontos S Diver line from its archives, with a refreshed design and improved pricing, the model has already become a success for Maurice Lacroix.
With the Swiss Watchmaker looking forward to celebrating its 50th anniversary in 2025, you can be sure they will continue their recent track record of innovation, design and unbeatable value.
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