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Time to Explore with Watches of Switzerland

Katie Harrell 3 minute read
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In a world where timepieces have become more than accessories, luxury watchmakers are constantly pushing the boundaries of design and innovation. Embodying the spirit of adventure, Time to Explore captures the essence of exploration with a captivating collection of timepieces inspired by the land, sea, and air. Each timepiece represents a different realm, enticing watch enthusiasts to embark on a journey that transcends the conventional.

Our land-inspired timepieces pay homage to the rugged beauty of nature and sporting elegance. Crafted with precision, these timepieces exhibit strong and sturdy aesthetics, reflecting resilience, confidence, and adventure. From the TAG Heuer Carrera, a tribute to the Carrera Panamericana Race, to the TUDOR Ranger created for the anniversary of the British North Greenland Expedition, our timepieces boast a wealth of inspiration, heritage, and striking design.


Submerging into the depths of the ocean, our sea-inspired timepieces capture the allure of the underwater world. With their robust construction and water resistance, these timepieces are designed for adventurers who explore the vastness of the sea. Due to the lack of light when diving, these timepieces feature luminous, legible dials which can be read in the dark, from the green of the Blancpain Fifty Fathoms dial to the Superluminova material used in the Tissot SeaStar.

For above water exploration, our luxury sailing timepieces combine exquisite craftsmanship with cutting-edge technology, making them ideal companions for sailing enthusiasts.

Our air-inspired timepieces embody the thrill of aviation. Sleek and sophisticated, these timepieces feature complications specifically designed for pilots, including chronograph functions, oversized crowns, GMTs and multi-time functions. From the ultimate pilot’s watch from IWC Schaffhausen - the Big Pilot’s ‘Le Petit Prince’ - to more novelty pieces such as the Oris Pro Pilot Kermit Edition, our timepieces are perfect for capturing the essence of fun, flight and freedom.


Time to Explore celebrates the realms of land, sea, and air and offers a distinctive collection that resonates with those seeking adventure and style. With their impeccable craftsmanship and design elements inspired by the wonders of nature and exploration, these watches are more than just timekeeping devices—they are wearable statements of the daring spirit within. Whether you are a land lover, a sea enthusiast, an aspiring aviator, or someone more comfortable in everyday adventures, these timepieces are a testament to embrace the journey of discovery. Explore the full Time to Explore collection and begin your journey today.

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