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Over 90 Years of Expertise

Our History

For nearly a century, Watches of Switzerland has been specialising in the finest timepieces, borne from our obsession with all things horological.
Our clients have trusted us, over generations, to be the foremost authority on luxury timepieces.

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The Beginning

Watches of Switzerland is a globally recognised retailer of the leading luxury watch brands in the world. We are honoured that buyers and collectors look to us for the latest collections and the best service.


Founded in 1924, in a prestigious location near St Paul’s Cathedral in London, Watches of Switzerland has been in the service of passionate collectors and enthusiasts for nearly a century. Our curated selection of the world’s finest timepieces is unparalleled.


Within our network of boutiques, our horological experts, equipped with a wealth of knowledge and expertise, will do everything to make your visit special.

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Rolex and Watches of Switzerland

Today, we have multiple Rolex showrooms in our Watches of Switzerland stores across the UK. We are also privileged to partner with Rolex on exclusive boutiques in locations from Bond Street in London to Buchanan Street in Glasgow, in addition to a selection in Heathrow Airport for the discerning traveller.

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The Watches of Switzerland Difference

Our experts are on-hand in our showrooms and boutiques for all your luxury watch needs. We provide bespoke VIP services, allowing you to book an appointment to view selected pieces in an environment dedicated to the art and craft of horology.

Visit us in store

Watches of Switzerland is proud to be part of the worldwide network of Official Rolex Retailers, trusted with selling and maintaining Rolex Watches. Our experts are at your service to help you choose the Rolex watch that best suits you, within the wide range of Rolex timepieces. All of our showrooms across the UK are recognised as Official Rolex Retailers - this is your guarantee that we only sell genuine Rolex timepieces.

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