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The Watches of Switzerland Experience

Our Showrooms

Watches of Switzerland are proud to be able to share the prestigious world of Rolex luxury timepieces, a world of exquisite watchmaking art and craftmanship.
Our teams of experts are on-hand to offer a bespoke, intimate, exceptional shopping experience.

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Our Rolex Showrooms

Within our Watches of Switzerland stores, we are very proud to have several Rolex showrooms. In London, you can step into the world of Rolex on Regent Street, Oxford Street, Knightsbridge, Broadgate, Canary Wharf, Stratford and Brent Cross. Outside of London, we are delighted to welcome you to our Rolex showrooms in Birmingham, Cardiff and Brighton, and Terminal 2 at Heathrow Airport.

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Our Rolex Boutiques

In addition to partnering with Rolex for dedicated showrooms within our stores, we are also honoured to provide a number of beautifully appointed Rolex Boutiques in the UK. Immerse yourself in the exclusive world of Rolex on Bond Street in London, Buchannan Street in Glasgow and three locations at London Heathrow airport.

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The Watches of Switzerland Experience

Watches of Switzerland has a passion for the wonderful history, artistry and craftmanship of luxury watchmaking. This horological enthusiasm allows our clients to find the perfect timepiece in a welcoming and luxurious showroom environment, always accompanied with an extraordinary level of service.


Our bespoke VIP system gives you the flexibility to book an appointment to view selected pieces in an environment tailored to your personal requirements at a convenient time.


We also offer an all-encompassing suite of watch servicing to ensure your watch is fully cared for, with expert guidance at all times throughout your watch journey.

Visit us in store

Watches of Switzerland is proud to be part of the worldwide network of Official Rolex Retailers, trusted with selling and maintaining Rolex Watches. Our experts are at your service to help you choose the Rolex watch that best suits you, within the wide range of Rolex timepieces. All of our showrooms across the UK are recognised as Official Rolex Retailers - this is your guarantee that we only sell genuine Rolex timepieces.

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