Europe's largest luxury watch showroom, our Regent Street Flagship is a feat of both staggering design, and horological excellence. Newly opened in 2014, its sleek aesthetic provides the perfect backdrop for some of the best timepieces in the world, and the ultimate in VIP service. Enter into our world of extraordinary timepieces, where your every need is taken care of by our wonderful Concierge Service. The centrepiece elevator will whisk you between floors, from the VIP Room to our flawless Service Lounge, and then back to peruse the Patek Philippe or Rolex Boutiques, and many other world-renowned watch brands.
Explore our selection of luxury watch brands at ease in surroundings designed to showcase every element impeccably. To find out more, please click here.
Our watch boutiques house individual brands for an enclosed and exclusive experience with an expert.
The Service Lounge
Nurturing your timepiece is central to what we do at Watches of Switzerland, so the Service Lounge will allow you to understand its servicing needs, in perfect luxury. To find out more, please click here.
© 2021 Watches of Switzerland
Watches of Switzerland is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secured Trust Bank PLC trading as V12 Retail Finance and PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal L-2449, Luxembourg trading as PayPal Credit. Watches of Switzerland Company Limited is authorised by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out.