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First Look

Welcome to the World of Certina

By Elsie Flynn 3 Minute Read
Welcome to the World of Certina

Introducing Certina: a luxury watch brand, founded in 1888, delivering uncompromisingly high-quality watches at an enticing price point. We’re delighted to welcome Certina to our online portfolio here at the Watches of Switzerland Group.

A SHORT HISTORY

Formed and founded within the grounds of a family shed in 1888 Gretchen, Switzerland, Certina built their foundations on their determination to provide only the finest watches and have carried this philosophy through their entire 134-year history.

Some things have changed, of course, since their beginnings in 1888. A switch in name in 1939, from ‘Grana’ to ‘Certina’, meaning ‘sure’ in Latin, underpined the ethos of their brand identity, whilst the location of their HQ upgrading from four wooden shed walls in Grechen to employing over 900 people in their HQ in Le Locle in the 1970s cemented Certina as a watch brand with serious ambition.

And as the 20th century gathered pace, Certina’s innovativeness and design-forward ideology continued to stretch boundaries: from the introduction of the DS Concept collection, a unique, ‘double security’ watch, to creating the first watch in the world to display a person’s daily biorhythms in 1971, to joining the Swatch Group in 1983 and firmly establishing themselves within the sports watch market.

That takes us nicely up to the current day, and where we get to introduce the newest and most precise Certina watches in their 134-year history. Priced between £265 and £1,690, Certina is the perfect introduction into the world of luxury watches for any curious buyer.

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THE COLLECTIONS

AQUA Collection

The Aqua collection is water-resistant up to at least 20 bar and stylish in their design and are therefore perfectly equipped for any adventure – whether you’re at the beach or in the boardroom.

URBAN Collection

These timepieces feel at home wherever they are in the world, and stylishly reflect the international nature of Certina. For those interested in elegant designs with room for individuality, you’re sure to take to the Urban collection.

SPORT Collection

With numerous functions, innovative technologies and a distinctive design, the Sport collection will partner anyone with an active lifestyle. Certina are proud to have collaborated with a host of successful motorsports professionals, so you can be sure to count on them.

HERITAGE Collection

The Heritage collection presents unmistakable models that evoke and pay homage to the most important timepieces from Certina's history. Connecting the spirit of past times with the technology of today, the Heritage collection is perfect for those looking for the best of both worlds.

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