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Terms & Conditions

The terms and conditions for use of the Watches of Switzerland website are detailed below and should be read carefully. We may vary these terms from time to time and therefore you should check them before you make a new purchase.


Please note, any use of this website or purchase made through this website constitutes an agreement to abide by the terms and conditions detailed below which shall override any other terms and conditions. Any contracts or agreements formed between you and us by means of this website shall be governed and construed according to English law and any disputes or proceedings shall be subject to the exclusive jurisdiction of the English courts.

Online Shopping

We have taken care in presenting the products on our website as accurately as possible. The images you see will depend on your monitor's display and colour capabilities. We are therefore unable to guarantee that the product images you see are an accurate representation of the actual merchandise. Before you place an order you should read the following: Delivery Information and Returns Policy. These pages form part of these terms and conditions and contain important information about your order.

Business Sales

Sales of goods by the group are for personal use only and as such a VAT invoice will not be provided unless specifically requested.

If you have a business need to purchase items from us please contact our online team who will confirm if approval can be obtained for the sale. If approved, we will be able to issue a VAT invoice to the company acquiring the goods otherwise the VAT invoice will be in the name of the individual entering into the sale.


Once you have completed the checkout process we will send you an order confirmation email detailing the products you have ordered. This is not an order acceptance. Order acceptance and the completion of the contract between you and us will take place on the despatch to you of the Products ordered unless we have notified you that we do not accept your order.

Non-acceptance of an order may be a result of one of the following:

  1. The product you ordered being unavailable from stock
  2. Our inability to obtain authorisation for your payment
  3. The identification of a pricing or product description error
  4. Your not meeting the eligibility to order criteria set out in the main Terms & Conditions
  5. Your order not passing our verification checks.

When your order is placed, the funds for your order will be ‘pending’ ready for us to ‘collect’ when we despatch your order.

Pending funds means the amount of authorised money is set aside, away from your available balance and the amount is not debited completely until the day of despatch. Goods will not be despatched until payment collection has been successful.

We cannot accept orders from persons under the age of 18. Orders placed using a debit/credit card must be based within the United Kingdom. Unfortunately, we do not accept non-UK credit or debit cards.

All orders can be placed via our customer experience team. Unfortunately we are unable to accept PayPal payments or Interest Free Credit applications over the telephone. Unfortunately we are unable to accept PayPal payments or Interest Free Credit applications over the telephone.

The Channel Islands

As our website is a mainland UK trading website, we do not deliver orders to The Channel Islands.

Pre-Paid Credit and Debit Cards

These cards are not able to be used on our website. If you use a pre-paid card to pay for an order, the money will be taken from the balance and can take up to 5 days to be returned to the available balance of the card.

Validation Checks

All credit, debit and charge card holders are subject to validation checks and authorisation by the card issuer. If the issuer of your payment card refuses to authorise payment to us, we will not be liable for any delay or non-delivery. In addition, in the interests of preventing fraudulent use of credit, debit and charge cards, will validate the names, addresses and other information supplied during the order process against commercially available records (e.g Electoral Roll data, Credit Reference Services). A third party may also be instructed to complete these checks. By ordering from the website you consent to such checks being made. We may need to contact you by letter, telephone or email to verify details before we are able to process and dispatch your order, or we may be unable to accept your order. Any information given may be disclosed to a registered Credit Reference Agency which may keep a record of the information. All information provided will be treated in accordance with the current data protection laws. These measures are taken as extra protection for you, to ensure your online shopping experience with us is as safe and secure as possible.

To view our privacy policy, please click here.

Should you have any cause for complaint, you should return the item to Watches of, Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, or email You will need to also send a copy of the guarantee and receipt. Watches of Switzerland will then implement full remedial work at no expense to you.

The guarantee is not transferable and does not affect your statutory rights.

For further information please contact or phone our Customer Service Team on freephone 0800 111 4116 Monday to Friday between 9am and 5pm.

Watches of Switzerland will provide a full refund or exchange should you receive a faulty item or be unsatisfied with an item received on the following conditions:

If any items in your order prove to be faulty, please return the items to Watches of Switzerland with a copy of the delivery note, call the Watches of Switzerland Customer Service Team to obtain a returns number and also indicate whether you would like to receive a refund (including delivery costs) or an exchange. Our promise to replace the item or refund your money does not apply to faults or damages caused by accident, neglect or misuse.

If you change your mind you may return any product to Watches of Switzerland, unopened and in perfect condition, within 30 days of receipt of your delivery. Certain exclusions apply see paragraph below. Please contact Watches of Switzerland Customer Service Team to obtain a returns number, include the reason the product has been returned and indicate whether you would like to receive a refund (excluding your original delivery charge) or an exchange.

Except in relation to faulty or incorrectly supplied goods, where your statutory rights are unaffected, personalised goods made to a customer's specifications may not be returned. When your item is a special ordered large item, we do not keep stock of this item and we will raise an order through a supplier direct to you. In such cases you may not be able to return your goods if they are unwanted, however if you experience problems with your goods or order then please contact the Watches of Switzerland Customer Service Team.

For further details on returning your purchase to a Watches of Switzerland store, please refer to the reverse of your delivery note. In all cases you must obtain a returns number by contacting the Watches of Switzerland Customer Service Team, this will ensure we can track all parts of the returns process.

Watches of Switzerland does not accept returns from the website to our or to our Airport stores. This does not affect your statutory rights.


Under the Consumer Protection Regulations, you have the right to cancel your order with us at any time within 7 days of receiving your goods. In the event we are unable to deliver your order within our standard delivery timescales you are entitled to cancel your order with no penalty. Should you cancel the contract we will then refund you the price you have paid for the goods, this will not include delivery charge if you have cancelled after your order has been dispatched, also not a service provided by us, such as a special delivery service. You are under a duty to take reasonable care of the goods, which means the goods must be unused. Please contact our Customer Service Team should you wish to cancel your order.

Missing Parcel or Items

If your parcel has not arrived within 5 working days from receipt of your dispatch email, please contact one of our team straightaway. We need to be made aware of the missing parcel within 14 days of the dispatch email to be able to investigate it and claim compensation for it where necessary.

If you receive your parcel and you believe it has something missing, please contact one of our team immediately to allow us to investigate further. You need to contact us within 7 days of receiving your delivery and please retain all packaging.

Any notifications outside of the time periods mentioned above will mean we are unable to make a thorough investigation and any claim against us for the lost item will be rejected.

UK Deliveries

For all UK orders, placed before 3pm we will attempt to deliver your order within 5 working days. Where it is not possible to meet these timescales, we will notify you and advise you of an anticipated delivery date.

Delivery Address

All deliveries will be made to you at the addresses specified by you in the order. We may, at our discretion and expense, deliver parts of your order separately. If we cannot deliver the products to you at the address you have specified for any reason (other than when we are at fault), we will notify you and store the products. If you wish us to redeliver the products to you, you will need to authorise us to charge your credit card/debit card for such re-delivery. If we do not hear from you within 28 days, we will cancel the order and refund your payment to you less any reasonable delivery charges we have incurred.

A signature will be required to receive the order and you will be responsible for the products as soon as they are delivered. Ownership of the products shall pass to you once we have received payment in full.

If you decide to have your order delivered to a different address than your own, a signature will still be required and the general conditions of delivery will remain unchanged.

Copyright Trade Marks and Site Content

The Watches of Switzerland Company Limited and its subsidiaries are the owners of the copyright of this site and all materials on this site including content, design, text, graphics and photographs.

You may download and print content from this site for media related purposes or for your own personal use only. This is subject to the material being reproduced accurately and not being used in a derogatory manner or in a misleading context. Where this material is reproduced, published, broadcast or otherwise issued to others the source and copyright status must be acknowledged. The permission to reproduce Watches of Switzerland press releases does not extend to any material on this website which is identified as being the copyright of a third party. No right, title or interest in any downloaded materials or software is transferred to you by such downloading. You may not make any other use of material on this site (including reproductions, publication, alteration, distribution, broadcast or any other exploitation except as above) without our written permission.

This site contains several trademarks and service marks that are owned by Audemars Piguet Holding SA and/or its affiliates and are used here under a valid license agreement. You are not authorised to copy, modify or reproduce them without their respective owner's permission.


This site is provided on an "as is" basis without making any warranties or representations of any kind with respect to this site or its contents and the Watches of Switzerland Company Limited disclaims all such representations or warranties. In addition the Watches of Switzerland Company Limited makes no representations or warranties about the accuracy or completeness of the information contained on this site. These disclaimers do not exclude the Watches of Switzerland Company Limited liability for matters which may not be excluded under any applicable national law.

Neither the Watches of Switzerland Company Limited nor any of its directors, employees or agents will be liable for damages arising out of or in connection with the use of this site. This is a comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss or damage to property and claims of third parties. The Watches of Switzerland Company Limited does not exclude any liability for death or personal injury resulting from its negligence or the negligence of its directors, employees or agents.

The Watches of Switzerland Company Limited cannot be responsible for any losses you may incur in transmitting information to us by internet link or by e-mail. Any such loss shall not be borne either wholly or partly by us, and shall be entirely your responsibility.

Waste Electrical and Electronic Equipment (WEEE) Regulations

Watches of Switzerland are complying with the WEEE Regulations by offering instore take back - this means that you can return your WEEE back to us instore on a like for like basis when making a new purchase.

Each year in the UK we throw away over 1.2 million tonnes of electrical and electronic waste.

This increase is mainly down to:

  1. New technologies being developed.
  2. Affluent society.
  3. Throw away lifestyle.

Over 75% of waste electrical goods end up in landfill, where lead and other toxins contained in the electrical goods can cause soil and water contamination.

Many of the electrical items that we throw away can be repaired or recycled. Recycling items helps to save natural finite resources and also reduces the environmental and health risks associated with sending waste electrical goods to landfill.

To remind you that old electrical equipment can be recycled, it is now marked with a crossed-out wheeled bin symbol. Please do not throw any electrical equipment (including those marked with the crossed out wheeled bin symbol) in your bin.

Watches Of Switzerland Online Concierge Service

Concierge is a premium service available on qualifying orders only. Premium delivery options are available on special orders that don't automatically qualify for next day delivery. Please call us once you've placed your order to discuss the options. Though all reasonable requests will be considered, services referenced will be subject to availability and location.

Promotional Terms & Conditions

Watches Gift with Purchase Promotion

The following terms & conditions apply to the Luxury Watch Gift with Purchase promotion:

  1. This offer applies to all full priced watches over £2,000 excluding Rolex, Patek Philippe, and pre-owned models.
  2. Any purchase of a watch over £2,000 or more will receive a luxury watch winder worth £269. See product page for details.
  3. The gift with purchase is limited to one per watch.
  4. There is no cash alternative.
  5. The Watches of Switzerland Group reserves the right to withdraw this offer at any time.
  6. Refund of original qualifying purchases is available within our normal Refund terms and conditions.
  7. Gift with purchase item will need to be returned along with the original qualifying purchases ordered when returning for a refund.
  8. This offer is not available in conjunction with Settlement e-Cards and Insurance Cards.
  9. Limited availability whilst stocks last.
  10. Offer available online only.
  11. Free gift may change due to stock.
  12. Cannot be used on sale items and cannot be used in conjunction with another promotion.

EXTRA10 Discount Terms & Conditions

The following terms apply to the EXTRA10 promotion:

  1. Offer applies to selected sale items only, while stocks last and are subject to availability. The items included in the promotion will have a badge highlighting this.
  2. Watches of Switzerland reserves the right to withdraw or amend this offer at any time.
  3. No cash alternative can be offered.
  4. Offers cannot be used in conjunction with any other promotion, promotion code, cashback or discount inclusive of Consumer Credit, Settlement e-Cards or Insurance Cards.
  5. For discounts using a promotion code the discount will be automatically applied to all qualifying products on the basket page when the valid online discount code is entered upon checkout on valid products.
  6. Watches of Switzerland reserves the right to cancel orders or cashback originating from a website for which the discount code wasn't officially intended.
  7. Only one discount can be used per single transaction.
  8. Delivery is subject to stock/size availability and usually within 1-5 working days.
  9. This offer cannot be used in conjunction with a Gift Card or Reloadable Shopping Card that has been purchased via an affiliate or third party.

Panerai Prize Draw

The following terms & conditions apply to the Panerai prize draw promotion:

  1. By entering this prize draw you are deemed to have accepted these terms and conditions ('T&Cs') and the Promoter's Privacy Notice which you can read in store or here The details of the prize draw form a part of these terms and conditions. You should print and retain a copy of these T&Cs for reference.
  2. To enter the prize draw you must have provided all the requested details by 09:30 am 30th of September 2021. To be in with the chance of winning, you must;
  3. 1. Visit our Watches of Switzerland Instagram page or Facebook page, and share any Panerai image onto your feed;

    2. Once you have shared the post onto your personal account which should be an open account - you should tag @watchesofswitzerland_official and @panerai using #PaneraixWoS. The winner will be contacted via the comment section on Instagram or Facebook on the reshared Panerai post, they will then be asked to send the Watches of Switzerland Instagram or Facebook page a direct message.

  4. Entry to this Prize Draw gives the winner a chance to win a trip to Scotland, for the winner and x1 guest of their choice, comprising a one-night stay at the Eden Club in Pittormie Castle, Scotland with breakfast and a 6 course Tasting Menu with wine. The winner will also receive full access to the club’s onsite facilities including subject to availability heated pool, gym, golf practice facilities and tennis court, bike rentals. Outdoor pursuits such as shooting, fly-fishing, archery, off-roading or white water rafting can also be arranged subject to availability and payment of the prevailing fees. Prize must be redeemed by the end of 2022 and can be booked at any time except 24 December 2021 to 1st January 2022 inclusive.
  5. You must provide your own personal details to be eligible for this Prize Draw otherwise your entry will not be valid; you may not enter on behalf of anyone else. There is only one entry allowed per person. Should you use a false name or e-mail your entry will be disqualified. The promotion is open to UK residents only, aged 18 years of age or over except the promotion is NOT open to employees of SWM Group (Panerai Watches) or their immediate families or agents or employees of Watches of Switzerland Company Ltd or their immediate families or their agents or anyone directly associated with this Prize Draw.
  6. Only applications made online via our Instagram or Facebook page will be accepted and entrants online must make their own arrangements for internet access to the Prize Draw, the Promoter will not be liable to pay for such access.
  7. No bulk or third-party entries shall be accepted. Entries made online using methods generated by script, macro or the use of automated devices will be void.
  8. The promotion starts at 15h00 on the 1st of September 2021 and closes at 09h30 on 30th September 2021. Entries after this time/date will not be counted. The winner will be contacted on 1st of October 2021 via the channel on which they have entered . The winner will have 48 hours to accept the prize.
  9. The winner will be picked at random by an independent adjudicator from all the valid entries received before the Closing Date.
  10. The prize is not valid and may not be taken up between Christmas and New Year’s Day and the prize must be booked within the year of winning.
  11. It is a condition of this Prize Draw that the winner is prohibited from selling or transferring the trip to anyone else.
  12. The Promoter will make reasonable efforts to contact the winner via the contact details they provided at entry within 48 hours of the Closing Date of the Prize Draw. The Promoter is not responsible for details inserted incorrectly. If having made those efforts it is not possible to contact a winner, the Promoter reserves the right to offer the Prize to the next valid entrant drawn at random.
  13. The Prize must be taken as stated and cannot be deferred or transferred and no cash, cash equivalent or other alternatives will be offered. Each Prize is only redeemable by the named winner. It must not be sold on.
  14. If a Prize is no longer available due to circumstances beyond the Promoter's control, a prize which in the Promoter's discretion is of equal or greater value will be provided.
  15. Limitations of liability: In circumstances where the Promoter is procuring the Prize rather than providing the Prize itself, the Promoter shall not be liable for any act or omission of the Prize providers, and you agree not to hold the Promoter at fault for any act, default or omission of the Prize providers or any of them. The Promoter cannot guarantee that the Prize or any of them will be free from defects. The Promoter does not accept responsibility for any entries or requests to enter not successfully received due to a technical fault such as computer error or otherwise. In so far as permitted by law, the Promoter does not accept responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft, destruction, alteration of, or unauthorised access to entries, or entries lost or delayed whether or not arising during operation or transmission as a result of server functions, virus, bugs or any causes outside its control. Insofar as permitted by law, neither the Promoter nor any of its agents or anyone professionally connected to the Prize Draw, assumes any responsibility or liability for any loss, damage, injury or death occurring as a result of:
  16. a. communications line failure, regardless of cause, with regards to any equipment, systems, networks, lines, satellites, servers, computers or providers utilised in any aspect of this Prize Draw;

    b. inaccessibility or unavailability of the internet or the website or any combination thereof; or,

    c. taking up the prize except where it is caused by the negligence of the Promoter, its agents or distributors or that of their employees.

    Your statutory rights are not affected.

  17. The Promoter reserves the right to withdraw, suspend, change or cancel the Prize Draw at any time. The Promoter's decision regarding all matters relating to this Prize Draw will be final and binding, and no correspondence will be entered.
  18. Any personal data relating to entrants will be used solely in accordance with the Promoter's Privacy Notice (which is accessible in store or online here) these Terms and Conditions are in accordance with UK data protection legislation and will not be disclosed to any third party without the entrant's prior consent other than as indicated by these Terms and Conditions and the Privacy Notice and/or to Panerai Watches/SWM Group. Your details will be used mainly in relation to the administration of this Prize Draw and for enhancing your experience of Watches of Switzerland Company Limited and/SWM Group. You have the right, at any time, to object to the processing of your personal data and you can exercise this and your other data protection rights by writing to the Promoter's data protection officer at
  19. This Prize Draw is governed by English law and entrants to this Prize Draw submit to the jurisdiction of the English courts.
  20. The Promoter of this Prize Draw is Watches of Switzerland Company Limited of Aurum House, 2, Elland Road, Braunstone, Leicester LE3 1TT

Sell Your Watch Terms & Conditions

To view the terms and conditions for Sell Your Watch, please click here.

PayByLink Terms & Conditions

To view the terms and conditions for PayByLink, please click here.

Bespoke Design and Repairs Terms & Conditions

To view the terms and conditions for Bespoke Design and Repairs, please click here.

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