A Date To Remember: 75 Years Of The Rolex Datejust
By Sarah Jayne Potter | 4 minute read
First released in 1945, the Rolex Datejust has remained an ever-present example of quality Swiss watchmaking, beautifully merging both form and function while spanning numerous eras and fashions. Here we present two of our favourite Datejust 31 models.
- In 2020, the iconic Rolex Datejust celebrates 75 years.
- A hugely innovative timepiece, it changed the face of Swiss watchmaking.
- It remains a design classic and is considered Rolex’s ‘watch of reference’.
- It’s available in a wealth of materials, sizes and dial options.
Perpetual presence: Oyster Perpetual Datejust 31mm in Oystersteel
Aesthetically, the Rolex Datejust has retained those timeless qualities that have made it one of the most iconic and sought-after dress watches of all time. This stunning Datejust 31mm in Oystersteel is not only a guaranteed head-turner, but durable too. Most horology brands use 316L stainless steel, which is more than adequate for most everyday uses and environments. However, Rolex deploys a uniquely robust blend of 904L stainless steel that’s highly resistant to a number of different forms of corrosion. The Datejust 31 also benefits from a scratch-resistant sapphire crystal and Rolex’s signature Cyclops lens over its date window. The latter, introduced to the Datejust collection in 1953, magnifies the display by two and a half times for greater legibility. This lovely example with a pink sunray dial is presented on a bracelet that has a folding Oysterclasp with an Easylink comfort extension link. In our view, it’s well worth considering if you’re seeking a watch that will last a lifetime.
This Oyster Perpetual Datejust 31 offers not only a desirable design but durability, too, thanks to its use of the superior corrosion-resistant 904L steel known as Oystersteel, featured on the right.
Enduring charm: Oyster Perpetual Datejust 31mm in Oystersteel and white gold
The Oyster Perpetual Datejust 31 in Oystersteel and white gold has an enchanting silver sunray-finished, diamond-set dial that will lend a sparkle to any room. Adorned with Rolex’s classic fluted bezel and screw-down crown, it’s both attractive and reassuringly robust. The fluting originally served a functional purpose: like the fluting on the case back, it served to screw the bezel onto the case, helping to ensure the waterproofness of the watch. Over time, however, it became merely an aesthetic element, and that was taken care of by the brand’s Twinlock double-waterproofness system, which allows the Datejust 31 to be worn to a depth of 100m. A COSC-certified 2235 movement that’s further tested in its case to Rolex’s rigorous Superlative Chronometer standards, it’s presented on the brand’s iconic five-piece-link Jubilee bracelet with a concealed folding Crownclasp, offering the wearer both confidence and comfort on the wrist.
The combination of a case in Oystersteel and light-reflecting white gold, with a glittering diamond-set dial makes this Oyster Perpetual Datejust 31 a real show-stopper
Timeless style: a classic for daily wear
For 75 years, the Rolex Datejust has been coveted by both men and women. A truly unisex watch, it excels equally as a dress piece and as daily wear. Whether worn to a business meeting or when relaxing by the pool, the Datejust is always the ideal choice.
It’s available in an array of configurations, so you can choose between different materials, dial colours and sizes: 31mm, 36mm and 41mm. From smooth to fluted bezels, and from diamond to roman-numeral hour markers, in its endless adaptability, this watch has really stood the test of time. A true classic, and a must-have for any watch collector with an eye for style.
Watch of reference: the Rolex Datejust
Created in 1945, the Datejust was the first automatic waterproof chronometer wristwatch that displayed a numerical date in a window at 3 o’clock. It represented a new dawn for horology – prior to its release, watches had traditionally told the date via a third hand pointing to markings around the edge of the dial. The Datejust offered a smarter, cleaner, more legible solution. When Rolex added the Cyclops lens to the crystal eight years later, its domed shape further increased the legibility and made the Datejust even more distinct.
The Datejust is immediately identifiable by the signature Cyclop lens in the sapphire crystal, which is set over the date window to increase its legibility more than two and a half times
The Datejust is rightly regarded as Rolex’s ‘classic watch of reference’. The entire range, across all materials and sizes, is right up there with the very best contemporary yet classic dress watches money can buy.
Listen to our podcast, in which Watches of Switzerland Group CEO Brian Duffy talks to Rolex expert James Dowling about the house’s ground-breaking work and how it became one of the most recognisable luxury watch brands in the world.
© 2024 Watches of Switzerland
Watches of Switzerland is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secured Trust Bank PLC trading as V12 Retail Finance and PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status, minimum spend applies. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements. Please note the Consumer Credit Act states that should your purchase / loan amount cost more than £30,000 you will not be covered under Section 75 of the Consumer Credit Act.
*Next day delivery available on most items. See product pages for more information.